How Functional Medicine Can Help You Heal Naturally | Dr. Skolnikoff Interview

Hi, and welcome to the Holistic Entrepreneur, where we explore the intersection of healing and business. I'm your host, Zane Myers, and on each show, We spotlight a specific healthcare practitioner who takes a more natural approach to healing While building successful businesses along the way from functional medicine doctors to nature paths and acupuncturists Our guests share their unique health philosophies and real-world challenges of entrepreneurship. Whether you're a patient or a practitioner, you're about to hear insights that honor both the healing and the business success. So, okay, so I'm here with Dr. Ilya Skolnikov. Also, I've nicknamed him Stolyakov or Stolnikov. Stolbakov. Stolbakov. Yeah. Um, and, uh, he's a functional medicine doctor, best-selling author, um, works on inflammation and functional medicine. He's lectured all over the, all over the world. Um, Um, has been on every kind of TV show imaginable and, um, and he's got a, some great stories to tell you. So, How did you end up getting into, I know that, um, into functional medicine, into chiropractic, your, your dad was a psychiatrist and your mom was an anthropologist. And, uh, and then you go, well, dad, I'm going to be a chiropractor and he's, um, you know, not, not thrilled. How did, how did you decide, geez, this really sounds like something I want to do. Um, well, my father, yeah, I'll show you, uh, I think there might be a picture of my, my father here. So yeah, my father was a, a psychiatrist and then, um, I'm going to show you a picture of him here in a second. So one day I, I came home and I told my father, hey, uh, dad, I figured out what I'm going to do for a living. I want to go to chiropractic school. And study to become a chiropractor. So he says, okay, well, you know, can you actually make money doing that? Those were his exact words. Can you actually make money doing that? I don't see it here. Hold on a second. Uh, I said, well, yeah, dad, actually some chiropractors do really well and make even more money than you do. Looks like I don't have the photo, so I'll just stop. I'll stop sharing, I guess, because there's no reason to do this. Uh, and he says, okay, well, you know, that's good then. So to my father's credit, he paid for my entire chiropractic school education. But I can remember there was a great deal of conflict In our conversations, like we'd be sitting down to eat and my brother, who's a marriage and family therapist, would really connect with my dad and they would have a great time talking about psychology. So I also provide emotional therapy. So I said, hey, dad. Have you ever heard of David Hawkins' book, Power Versus Force? We were just talking about it. So he's the well-known psychiatrist who talks about muscle testing in his book and how it can be used to raise a person's level of consciousness. It's amazing! He says... Well, uh, that is very interesting, son. Uh, haven't heard of it, but that is a very interesting theory. I said, okay, well, you know, what theory, dad? Um, This guy is, he actually had diplomates of the International Board of Applied Kinesiology right there in front of him. And he was performing muscle testing. For nearly twenty years and he was able to determine very deep and vital things about human consciousness. In fact, he travels all around the country and lectures about this. He wrote nine books about it, developed an entire map of human consciousness, you know, uh, Why is it a theory? He said, well, son, uh, you know, um, I'm really not all that, I don't really believe in all that, but uh, But I think it's an interesting theory. I said, okay, dad, you don't believe that he developed the map of human consciousness. You don't believe in the muscle testing. Uh, what don't you believe? And what's with the theory anyway? He said, well, I'm really not interested in all that, but I'm glad that it's something that interests you. I said, oh, okay, well... You're a psychiatrist. Dr. David Hawkins is a psychiatrist. I thought you'd, you'd be interested dad. Why aren't you interested? He said, well, I'm closed to this subject. I'm not interested. And that's my final word. Okay. Okay. Okay, no problem, it's okay. Okay, I understand. What about, uh... The great epigeneticist, Dr. Bruce Lipton. Have you ever heard of Dr. Bruce Lipton, dad? He's the guy who taught at a medical institution for like ten years. He said that we can change our genes. He developed epigenetics. Said, no, son, I haven't. Well, he wrote that book, The Biology of Belief, and he also travels around the country and lectures about that and some other things, and He figured out that we can change our genes by changing our thoughts and feelings, beliefs, attitudes, and environmental stimuli. He taught molecular biology to grad students for about a decade or so. Oh, son, that is very interesting. That is a very interesting theory. What? It's like, what theory, Dad? This guy's a highly regarded medical school instructor who taught at a medical institution for like ten years. It's not just some theory that epigenetics is the cutting edge thing. Everyone's talking about it. How the genes express themselves can be altered and it's been researched over and over again. It's not just some theory. He said, well, that is very interesting, son. That is a very interesting theory. There was this other time where I showed on these amazing success videos. Like I showed you earlier, I could show it to you again. I couldn't even though we were. I want to go back to that success videos. Cause that's, it was a, um, cause I want to, cause the other people who weren't here earlier didn't hear that. And I thought to me, that was so, uh, fantastic. The, um, the young, uh, You told me about a, a young person who came in your office was coughing thirty times a second. And you said, oh, um, uh, I, um, cured him in, in, uh, in the one office visit. Well, I help my body, I help them to heal himself, but your body heals itself. So I did, I didn't healers don't cure our bodies heal and they help. We remove the barriers to healing. That's what a good healer will do. They can identify something that's in balance and then they can allow healing to take place, but they don't actually heal. Kind of a misnomer. You wouldn't call that person a healer. You'd call them like a facilitator or something like that. They're just technicians. But, but so, yeah. So can you share that video again? Because I think that was so, so you had somebody come into your office and he was coughing thirty times. A minute. A minute, which sounds almost unbelievable. And, um, and then, uh, you had this effect. From the, through the therapies that we were doing. Yeah. So this is, uh, the Santos family. This is Michelle Santos. This is Dylan Santos's mother and uh, we're gonna hear Dylan's story of how we helped him with his asthma on one single treatment visit that he'd had for more than ten or twelve years so here's the story. And then I brought my youngest son because he has asthma. And after the first visit, he was off all of his medications. He was taking two inhalers and nose spray, eye drops and a, and a pill every day for his asthma for the past three years. Dylan had, um, was diagnosed with asthma when he was, let's say, in sixth grade. And he's been suffering seasonal asthma since then. So each time that he would not be feeling good, which would be like lethargic and tired and just Like, not able to focus at school and irritated by everything. We'd go to see the doctor and the doctor would put him on another inhaler or, um, another prescription. So... By the time he got to ninth grade, he was on two inhalers, a nose spray, eye drops, and a daily, like, Claritin or something like that. And he just felt he was getting sicker and sicker. And I kept taking him back to his physician and he sent Dylan to a psychiatrist because he thought that Dylan was, um, it was more, uh, emotional thing than it was, um, A physical thing. And as a mother, I knew different, you know, because he's my son. So it was very frustrating with him. Very frustrating. And he missed so much school because he was so sick. And now he's been seeing Dr. Ilya for, um, About a month and a half and he's off all this medication. I mean, I think it was the second visit. He was no longer on the first visit. He was, he just stopped taking his medicine and started taking nutrients and he has um, he's been through like a healing A lot of healing where it's taken a little bit of time to get to the health part, but now he's there and he's a completely different child. He feels good. He has a lot of energy. He's back in school. He's trying. He cares. Um, just not a lot of fatigue. Um, it's just been incredible. I'm Dylan Santos and I'm from San Rafael and Dr. Ilya has changed my life so much. I was coughing like every, like, like thirty times in like a minute. It was like just deep, dry coughs that were just annoying. And when I was like working, I couldn't concentrate. And then Dr. Ilya, when I met him, He like did gave me some nutrients and then it just made my natural flow just make me stop coughing. And just so happy for that. And my asthma was like, when I coughed, that my asthma made it worse. And like, it was like, I had an asthma attack when I was running and then Now I, like, breathe normally, you know, since I've seen Dr. Ilya. And it's just insane. It's just been like seven weeks and I'm like totally healed inside and outside. But I, I do need, I have a few kinks but they're not like big like I'm gonna fall down and die. But you're a new man. Yeah, I'm a new man. Like other kids in my class, they're, they're just like down like I used to be and they're, they're all like, oh, are you okay? And now I'm, I'm at school and they're like, wow, man. You're like real cool now. You're not all like, oh, just don't talk to me. Now I'm talking to everyone and it's just I have a real good reputation now at my school. So it's like he made the thing that makes your body heal itself powerfuller. And yeah. That's pretty wild. Yeah, it was pretty wild that he just made my stop, my coughing stop instantly. Literally, instantly. First visit? Yeah, first visit. I just, he just did his magic. So what did you think about that? I just thought that this is impossible. I, I, I liked It's just impossible, but he showed me that the impossible can be real. Video is, is so powerful and really Super interesting. I mean, you get a good warm and fuzzy feeling just watching it. And I know when we watched it together, That you started smiling immediately, just, just watching it again, that you could have that kind of, uh, uh, result on somebody's life. So how does that make you feel like, um, So it must really give you a lot of rewarding feelings to have something like that remarkable happen. Well, yeah, that's why somebody like me or one of my colleagues would do the kind of work that we do is like we want to help people. We want to change people's lives. And, you know, when I was feeling bad, I, I, um, you know, I had really bad, uh, Acne and then I couldn't think straight and then I went through chiropractic school and I was just kind of like a little bit of a mess and then I got exposed to mold literally for Six years, I had mold in the gym that I worked out at. I had mold in the office that I was working in. I had mold in the home that I was living in. I had mold in the car I was driving. Every time I went outside and I was not in my car, I felt better if it was like a couple hours, but I didn't feel good. You know, it didn't really, I mean, I could be outside for like six hours. It's still like. I'm feeling a little better and then I go home and take a nap and I'd be terrible. Right. And so we want to feel good. Like I want, I was always looking for somebody who could help me and I found someone with the skills and the training to be able to help me. And, uh, Just thank goodness I did that. At the time, I was in a lot of trouble, obviously. And so I want to help people the same way that somebody helped me. I feel like, you know, pay it forward. Right. And so, um, that's going to allow the, you're not talking about this being business advice too. So. You know, you got to be passionate about this. It's not like you couldn't get into medical school. So now you want to be a chiropractor and you think everything's going to go great. I think you should just go to medical school or do something else. Don't, don't do this. Only do chiropractic or acupuncture or one of these kind of holistic kind of professions if you are excited about it and you're going to Pursue it and make it into a, a lifelong kind of a thing, you know, that you're, that you're excited about. So, um, I feel good. You know, I, that's why I do the kind of work that I do because I gotta, somebody helped me and I gotta help other people. The way somebody helped me. So, so, so who was it that helped you to kind of get really involved in the Well, at first I, I, like I said, I tore that muscle and then, um, I drove, uh, about two and a half hours to see somebody named Dr. Bruce Shin. So Dr. Bruce Shin is this little, uh, Korean fellow and he had the therapies to help me. Um, he had learned total body modification and neuroemotional technique and sacro-occipital technique and all these different healing techniques. And then, um, I ended up moving from Southern California. I went to school at Southern California University of Health Sciences School of Acupuncture and Oriental Medicine. I know it's a long name. It's also Los Angeles College of Chiropractic. Okay, so I moved from that school to Northern California to Life West and um, I couldn't really go down to see Dr. Bruce Shin anymore. But Dr. Bruce Shin and a bunch of other people were talking about this instructor that I had named Dr. Tim Francis. And Dr. Francis, uh, is in another state. Uh, he's in Las Vegas. And so I started seeing Dr. Francis. So Dr. Francis was the same person who taught Dr. Bruce Shin and myself. And, um, he even was, uh, Kind of a student in many of the courses of Dr. Victor Frank when he was Finishing up with his school. And so my original chiropractor, uh, this other lady named Dr. Zaida Rivone, she, um, she was in classes with Dr. Francis studying from Dr. Victor Frank. You know, this was, this was about, uh, thirty thirty-nine years ago. I mean, this is a long time ago, you know, so. So then when you, if you were, I'm going to shift gears just a little bit. It's too bad. I lost that original, uh, video. The skull stole the cough video. Stole the cough video. Stole the cough video's gone, yeah. No, he's not just, uh, am I letting you down here or something like that? No, it's a whole language. No, it was. He finally died of, uh, he died of, um, All these different things that I help people with now. He had prostate cancer. See, my father had prostate cancer. And I told him about, like, Dr. Francis. And I told him about all these therapies. And I said, you know, Dad, maybe I can help you. And he said, well... Thank you, son. I'll have to think about that. Let me look into that. And then he died of prostate cancer and a heart disease and he had problems with his cholesterol. He has a condition that was very similar to Parkinson's disease. And the prostate is related to your entire endocrine system. It's just one of the endocrine glands among all the other ones. So we have the prostate, the hypothalamus pituitary, the adrenal glands, your pancreas, the pineal gland, You have a lot of different endocrine glands, but it's a system. It's the hormone system. And it's just a gland that's, that, that is, uh, kind of near the bladder in a male. And the females, they have their uterus. Uh, you know, we're talking about a male though. So. Um, but there's emotions that support and are related to the prostate. And then there's Um, homeopathic remedies that are related to the prostate. There's nutrients that are related to the prostate. For example, the highest levels of zinc in the entire body are in the adrenal glands and the second highest levels are in the prostate of a male, of course. For a woman, the highest levels of iodine are in the thyroid, because that's the way it is for a male too, but the second highest levels of iodine in the body are in the Ovaries. So a lot of women who have trouble with their thyroid, they also have trouble with their ovaries and vice versa. So this is a whole language and science and art of chiropractic, And the Skolnikoff method, right? So it's not like, it's not like you just have This isn't like some hokey pokey, you know, flowery, you know, rub and pop like a chiropractor and then you hope and pray or like an acupuncturist. Everything is an acupuncture point or meridian that's out of balance and all you have to do is... Acupuncture, the point, or balance, the meridian, or to the Right, the surgeon, every problem needs a surgery to be corrected. But the applied kinesiologist or the Skolnikov method practitioner realizes that You need to have a big toolbox of tools to be able to address all the different issues that humans have. Humans get depressed. Humans have Feel elated. Humans sometimes have difficulty with telling their wife the truth about what happened before they met or they have difficulty with, you know, Whatever. They want to exercise more, but they feel like they can't because they have to work to make money or whatever the case is, right? So all these complex multitude of things that affects humans Affects their health. And you can't just go to a psychiatrist. You can't just go to a homeopath. You can't just go to a naturopath. You have to go to somebody who does all these different things, which is why we have the triad of health. Should I show that triad of health? Sure. Yeah. I think that was, I thought it was interesting. I think it is interesting and, and it, it resonates. It, it, it just makes sense. Yeah. It's almost like, it's almost like obvious is one of those things where you say, oh, oh yeah. And then you say, oh, I didn't think of that. Yeah. Exactly. Um, So what happened was my, you know, my father died of all these diseases and is the hips are related to the prostate. And my father had prostate cancer. And then he had the chemotherapy. And he had, um, All they were doing was treating the symptoms without addressing what caused those symptoms to be there to begin with. So, you know, you, you see that on the whole screen or is it just part of the screen? Just part of the screen. Oh my goodness. Leo, my. Okay. So I guess I just. That's, that's, that's good. Yeah. I don't want to. Just, I'll just try to be a good, well-behaved, uh. Oh, there, that's real good. Person for you. They're very good. So my father had this problem with his structure, the prostate, which is in his body, and that affected certain joints and bones that are related to the prostate. Medical doctors without extensive additional training in professional applied kinesiology don't know this. Right? So when his hips were real painful and he could barely walk, what did they do? They gave him a And anti-inflammatory, hydroprofen or something stronger than that. What's the other ones? They gave him, yeah, they gave him something like that and they gave him a walker, right? So he could walk with the walker. But they never addressed the cause of the problem. They never even understood that the reason why his hip joints were bothering him so much was because he had a problem with his prostate. Because they don't have that, that education. They don't have the skill. They don't have the training. Am I putting them down? Well, I could start, but no, I'm actually just explaining that they really do not have that skill and they really do not have that training. It's just a fact. You know, so I just wish they could have had the skill and training to help, but they didn't. And so he had emotions that he was dealing with that are related to his prostate and he had had all this oatmeal and all of these veggie burgers for Several meals a week throughout his whole life, if not more than that, like almost every day he'd have his oatmeal. Oatmeal is like a magnet for zinc. It just pulls the zinc right out of Um, not just your intestines, but you know, that's what it's doing. It has phytates in it and things that pull nutrients out of your gut. And, and, and if you go and ask a medical doctor about it, who has extra training about nutrition, the winter get, this is beyond their medical school training. They'll tell you, well, there's high levels of zinc and oatmeal. Yeah, there are high levels of zinc in oatmeal and you can't absorb the zinc that's in the oatmeal. So, you know, zinc is not something that you just look at In a slide, on a microscope, in a lab, zinc needs to be functionally available at a cellular level to a real live human or other animal who chews a food that has it in it. And then swallows it, and it needs to be made available, so it needs to be digested, absorbed, metabolized, and made available. So, yeah, that's kind of the example of what happened with my father and his prostate. They nuked his prostate. They did a radiation therapy. They, they, then they gave him the drugs to keep him from making more testosterone because they realized it was like a proliferative kind of cancer he developed. He had developed lymphoma as well, by the way. Um, that's the cancer, the lymphoma. And so they didn't want it to spread. So they just gave him this thing to shut down the hormone instead of getting his body to heal itself, you know, but they don't have this. It doesn't mean they're bad. You know, if I'm about to die of a heart attack or if I'm in, you know, a place like Vietnam and, uh, all of a sudden they are, uh, there's a situation where, um, I gotta stop sharing this. There's a situation where, uh, where my, I'm bleeding out, you know, my arms just hanging by a few little vessels and things like that. I want a surgeon, right? You could do surgery. I'm going to need morphine. I'm going to need to be, you know, committed to a place where I can get a bed, you know, where they're going to take care of the blood. Maybe they can get me fluids and all that kind of stuff. That's what I want. I want emergency medicine. So a conventional medicine should not be called a conventional medicine. It's supposed to be called emergency medicine. The allopathic model model of medicine is fantastic. It's amazing. It's perfect. For emergencies, but it was never designed and never should have been used for these chronic, uh, conditions that a lot of us people in the United States have that. The cancers, the heart disease, the diabetes, all this stuff is just chronic, you know, stuff that is not appropriate for this emergency health care. So, you know, but my father went to medical school. He was a psychiatrist. He didn't know any better. Right. Yeah. He had all that. Island generation. So he didn't want to. Yeah, he was closed to all these different forms of healing that I'm, I'm open to. Uh, even though he went to a chiropractor, he didn't, he couldn't make the connection that, you know, there's something more than the kind of healthcare provider that was a chiropractor that he went to. There's more to it than that, you know? So, yeah. So if, um, if you were to tell somebody who is thinking about becoming a chiropractor right now, what would you tell them? Uh, that they, um, or a functional medicine provider or you're something more, what would you, what would you tell them, um, to be aware of or to be prepared for? Well, uh, be prepared for, uh, things not, you know, somebody once said, you know, if you, if you, uh, If you treat people, you know, if you're convicted about what you do and you, you have the hands to, to heal and you have a good heart and you provide the therapy, you do it by hand. That's what chiropractic means. It means done by hand. Then people will, you know, travel a mile through, you know, hundreds of miles through fire to get to your doorstep to have you help them. And that sounded really excited and I believe that that was true until I started into practice and I graduated and I had my degree which is, you know, worth a little bit less than a Starbucks coffee and then All of a sudden, you know, nobody wants to come in unless you pretty much pay them to come to see you instead of them paying you. So you have to realize that you're going to run into a little bit of resistance. And if you want things to go well with your practice, you're going to have to create a thriving, busy practice. You're going to have to become a messenger with a message. That's powerful, and you're gonna have to be convicted. You're gonna have to be like Jesus, and maybe, you know, you can get twelve disciples if you want, but if you don't have to have those twelve disciples, you have to become all twelve disciples yourself. And for me, the best way to do that was to become very passionate about spending time, money, and energy on learning my trade. And my trade is unusual. It's the Skolnikov method. Involves lots of different modalities that are entire different professions of, you know, psychiatry, psychoanalysis, herbs, homeopathy, nutrition, flower essences are part of naturopathic. Chiropractic, um, homeopathy or, uh, which is called, they call it, um, They call it the classical homeopathic approach. You know, the classical homeopathic remedies that were put together by Samuel Hahnemann that have been used for a couple of hundred years. See, people, uh, you know, people who are not open-minded enough, they just figure that if it's a prescription medication, it's proven. They don't realize that, um, it's kind of switching gears a little bit, but I'll go back to the other one. They don't realize that. Um, a lot of these homeopathic remedies, they're all proven. They all have proofs. That's how they become a classical. That's how they become one of these classical homeopathic Remedies. Belladonna is the homeopathic remedy that can often be used for headaches and more research and more studies have been done. on Belladonna than any other medical intervention that's ever been available. So people are so confused. They just don't know the truth. You know, they're just They're just being blindsided by misinformation campaigns designed to kind of dumb down the population. Um, so you, you have to be You know, better, faster, stronger, whatever than your colleague down the street who's, you know, offering their spinal decompression program. If you, if you're not excited about what you're doing, you're going to make a lot of money doing spinal decompression and then you're going to be burnt out in a couple of years. And you're going to want to go on to another profession or you're not going to be happy. And that's not what I think is a great life. I want to be happy. I want to be healthy. I want to Be thinking clearly. I want to, like, be wrinkly and old and in love with my wife and everything's going well, right? And still have money to travel and all that kind of thing. And you can only do that if you're happy about your life, if you're excited. And, you know, we were talking about that. I guess the recording didn't go through, but We were talking about bringing ourselves up on the path to, on the map of human consciousness that Hawkins had developed and that was the, the first image we had that they might have seen watching this, uh, interview. So, so yeah, this, there's a lot to it, but you need to have a coach, right? Not, not only am I a coach for my patients, um, uh, when it comes to their health and even decisions that they're making that affect their health, but. I have a coach and I've paid different coaches lots of money to get help to be a better doctor for my patients. It can be really, really tricky interacting with people who are sick. Really, really, really tricky because they have self-sabotage. They keep sabotaging themselves from being healthy, not because they're not good people or not because they don't really want to Experience a better life, but they're just, there's just a certain level of confusion in a person's nervous system who doesn't feel well. I mean, when you have headaches or you have neck pain or you have erectile dysfunction or you have depression or you have whatever, diabetes or whatever it is that you have, you know, Graves' disease or whatever, Hashimoto's Whatever, you take your medication for the heart or your blood pressure or whatever or your thyroid, it's just you're not as clear thinking and you're not as congruent with the things that you're wanting in your life as what you're getting. So it's that lack of congruency that you're relying on incongruent. It's kind of like you have a gauge, right? You have a gauge, right? Whatever the gauge is, this is just pretend, you know, and the gauge is giving you a measurement and the measurement says 100 but your gauge is off. The measurement is supposed to say negative twenty-five but you're looking at it and you see 100 but the real number is negative twenty-five You're measuring your result by the 100 but you're inaccurate. So we need somebody to help bring up your calibration To what it actually should be, which is the numbers supposed to show 100 And you can't just keep going through life and expect everything to change if you're looking at 100 when it's really, or you're looking at 100 when it's really negative twenty-five So the only way we can change all that is you need to work on you. You need to work harder on you than on anything else. It's not that you need to work on your patience or your marketing or your this, you know, your sleep or your, um, your, your, your, Holiday weekend or whatever. You need to work on you. And the only way that you can do that is if somebody is coaching you along. Just the way Stephen, Stephen Curry has a coach, the great famous basketball star. It's not like he's not good at making the baskets. It's not like he's not good at working with the team. It's not as though he doesn't have talent because he does. But even he has a coach and pays tons of money to somebody who can help him. And many of these really successful stars, they have multiple coaches. Um, there's some musician, I can't even remember his name, but uh, this, this black guy, he, he, uh, does all this pop music and stuff like that, but he has like all these different coaches. There's coaches who help him with his money. There's coaches who help him with his music. There's coaches who help him with his family. That's like, it's like he's paying all this money and he's like the number three or four, you know, pop star in the world. For twenty you know, eighteen or twenty years, of course he has coaches helping him. What do you think? He just did all that stuff because he's just so much more gifted than anyone else? You know, stars aren't born, they're made, right? So you have to keep practicing. The reason why- What do you do? Say, say for instance, you're, you're a young person and you just, um, have started your practice and maybe you went out on your own or maybe you're Going in with somebody, but you don't really have a lot of patients, uh, well, with the T patients, um, you don't really have a lot of, um, patients coming in. And you do, you end up doing these advertisements for a $19 back adjustment, you know, for, you know, that you're trying to get somebody in that. Or you're sending a group on through, you know, how do you go from, from that place to where you are? How do you, how do you get, how do you trans, transverse or go across that? That chasm to get from one place to the next. Well, I'd love to save people a lot of the headaches that I went through. But, um, I think the way to do it is you got to stay focused on the end result that you're looking for. You know, that's the key to any area of success. And. While you're staying focused on that result, you're going to be very careful about You know, who you're going to follow as a coach. So I got this, uh, I got these great, amazing coaches and I don't use all of them right now, but I had this one company called Five Star Practice and then I now use this, uh, company there. They have a Sales training program there as well. They're called seven figure docs. They help with Facebook marketing. And then I wrote a book. Um, I know a man named Doc, uh, named Clint Arthur and he's hooked me up with a lot of different kinds of great opportunities. He's sort of like a PR kind of fellow. And so you, you have to rely on other people. You need to invite other people into your world and into your practice, and you're going to need to get advice. Somebody was telling me years ago, don't do. Um, Groupons, but I didn't really understand what they meant. But then I had all these terrible experiences with Groupon and all these people complaining about my services because my services aren't designed to be a Groupon. They're like a high end. Service for people who are really, really. Unwell, but they've had a pretty successful life. They've had a career that's been good. They've worked really hard. They've just been under too much stress. Now they're maybe even thinking about, you know, retiring within ten or fifteen years or something like that. And it's not like they don't have any more health, but they have plenty of money, you know? So, or somebody like that, you know, I can help them. That's kind of my ideal client, although there's patient, I mean, but there's different kinds of people. So let me ask you about your, your book. Cause you brought that, that up. So when you. Yeah. Was there a difference between pre-book and post-book after you wrote the book? Yeah, there's a big difference because, you know, like I said, we're working on you. It's, they, so we have to study marketing a little bit if you're going to be having a Practice, right? If you're going to be in this kind of a health care practice type thing. So there's a book called The Power of Persuasion or something like that. Have you ever heard of Robert Cialdini? Yeah, Robert Cialdini. So we have to end up staying. Never heard of him. You've obviously. No, just kidding. Yeah, obviously you're the one who knows the author and I can't remember it. Just pulling your leg. Yeah, yeah. Which one of my three legs? Yeah. Well, uh, so we read that book and then we start to learn and we, we have to apply what, what, what we've learned. But yeah, when I first wrote, when I wrote the book, it was kind of like a, a dream. That it took like three or four years of writing this book, right? And the book is about the relationship between me and my father who died. And he never even wrote a book, right? He wrote all these articles. He would teach. He was this really kind of fancy kind of a psychiatrist, but an old school psychiatrist, a Freudian psychologist, psychiatrist. So he wasn't open. To even psychoanalytic or psychiatric or psychological methods that were different than him. So there's something called EMDR where you kind of tap a little bit or you can have a person tap themselves and it's done by a psychotherapist and when my brother told him all about this and all about some of the things he was doing with like Improvisation. He just said, well, so what's the point? So my brother's like, well, doing improv is fun. And when we tap here, we help the person with their memories and with their mood and everything like that. And so, you know, you have to be like convicted, right? You have to have a story and your story has to be strong. It has to be powerful. It has to be Like it has to drive you. Right. So you need to, you need to have like a, a why, right? Like I could, I could never, I could, I can never bring back my father. Right. I cannot help my father and I have other family members who I will, I will never be able to help them, but I can help all those other people in the, in the population. Right. So sorry. It's all right. It's obviously it's a, it's a, it's a difficult to talk about when, you know, you try, like you could make, make a, I'll, I'll cut out this little piece here. Well, you don't have to if you don't want to, but. I don't want to, but I just want to respect, you know, you as a. Healthcare providers were kind of like touchy feeling people, right? And. We're what's called kinesthetic. So we're, if we're really good at what we do, I would think that if we're using the Skolnikov method, or even if it's professional by kinesiology and a special, especially total bottom up, Total body modification from Dr. Victor Frank. We have to kind of sense or feel what's happening with our patient. So the medical doctors sometimes are really, really good. And sometimes the nurses are better than the medical doctors and they can sense what's happening with their patients. And when the patients are getting to the near end of their life and the nurse is helping them. The dying patient talks to the nurse. They don't talk to the doctor and they tell them what they want and what's important to them in their lives. And so nurses sometimes are like, they have now doulas and midwives. They've been around for. You know, uh, sixty-five or more years and they help with birth and, you know, there's other people who can help with death, but, um, you have to be in tune with your patients. So the, the patient is, Doctor experience is one that's constantly changing and it's, it's very much unseen, unheard, untouched. It can't be measured with the usual five senses. You can feel it. But you can't see it, you can't taste it, you can't hear it, you can't, you can't do all that. So, you know, same thing with like, you know, when, when, when we're helping, when I'm helping a patient with death, Sometimes they've had everyone they know die around them. I had this lady who came from, uh, Brazil and her brother died. Her parents died. Her mother died. Her sister had died. Sure. She had all these people dying. And so I, I helped them think, okay, what happened? When was the first person who died and who, what was their name and what did they die from? And what was that like? Think back and so we'll have all their muscles are getting weak every time we have them think about the death of somebody, whoever that person is. It's not just one person who died, right? And then we have them think about, and then we provide the treatment. And then after the treatment, we have them think about the death of each of these people. And we see all the muscles are strong. So we've changed who that person is because they went from. Subconsciously getting weak every time they think about death to now subconsciously and consciously being strong. We took the subconscious and brought it to the surface, to the conscious. Freud understood all this stuff, but he never had any therapies available. So it's great that my father was this amazing Freudian psychologist, but his therapies were... It would take six years to do something that might take me one or two visits in my office. And even then, he had no therapies. He just had the talk therapy, right? You have to look at it like structurally, chemically, and emotionally. I couldn't help my father. I can't help some other family members, but I can help all these people in the population so that, you know, when somebody like me dies or whatever, there's other people who can get help. I mean, most people have never heard of what applied kinesiology is. They've never heard of the Skolnikoff method. They've never heard of total body modification. And they've never heard of Dr. Well, a lot of people now have heard of Dr. Scott Walker's neuroemotional technique. It's taught, uh, In the psychiatric as an elective in the psychiatric department at Harvard Medical School by Dr. Dan Monte. But you know, these are things that are kind of on the fringe of, of our established status quo of conventional, the conventional medical model doesn't really let in the effect of healing. That allows people to be healthy because those are not good workers. Those are people who fight and do whatever they want and they can't be told what to do. They don't make good employees. Right? So let me ask you another question. So if you were, um, If you were, uh, at some point, please. Thank you. Yeah. We're, we're just about done. Oh, we're almost done. But it was like, I was going off. Not about your answered your question. You need to have a coach. You need to write a book. Yeah. And the book needs to be done properly because a lot of your competitors won't have a book. So that's the main reason why you want to have one. But also, if you're really excited about what you do, you might as well write a book. It may not be easier. You know, you may not even think you want to or that you should, but maybe you need to do it, even though you don't want to do it, you know. Sorry to interrupt you, but. No, now I, I, um, I got distracted there. Oh, my bad. I, that's, that's okay. I should, should remember it. I'm, I'd hate to say, well, I'll cut this out, but I'm just pulling a Biden here. I was talking about, um, you know, when you're doing the healing, uh, you know, you have to be in touch. There's an important doctor-patient relationship that the The medical community doesn't really do, right? They just find a part that's not working and then they can remove it and replace it like a knee replacement or a hip replacement. Or they can provide the surgery, you know, get rid of the tumor, you know, take out the cancer. The cancer is gone. Everything's fine. Or they can nuke it with chemotherapy. I remember my question now. So, um, have you considered, um, like having some sort of accreditation or something like that on the, School, I mean, um, I know that you get very passionate. I've seen your, your talks that you've given in, you know, Oxford and New York Academy of Madison and, you know, That you, you know, you're able to really get in there and make your case. Um, have you considered doing something like that? Yeah, I have thought about it, but, um, There's some conflicts there because I'm using lots of different techniques and not many people have learned those techniques and they'd have to learn them first before learning the Skolnikov method and I'd have to get permission from all those people and it's, it doesn't really, it's not really, I mean, this is, this is kind of like a, we're talking about, yeah, it wouldn't really work too well. The multidisciplinary approach. Yeah. So I teach people little bits and pieces of it. Like I teach other doctors, uh, how to help their patients using aspects of the Skolnikov method that have to do with nutrition and biochemistry and Uh, even emotional therapies, but I don't, I don't do the how to step by step kind of like thought, thought from beginning to end approach, you know, cause it's. Wow. But it's, it's available though. Yeah, it's big. Yeah, it's big. Um. Okay. So, um, anything else that you want to, um, impart is in terms of wisdom for, uh, somebody young starting out, uh, Young people starting out should, you know, make sure that they get their, uh, contacts together and then they get those contacts organized in, uh, in their, uh, some kind of software or database that they want to use like a CRM. And then they need to start using some kind of a thing, a CRM, like high level, go high level, or something similar to that. And if they can get good at using go high level, and they can start doing Facebook marketing in a way that that works for them. Maybe they should learn how to do it on their own. Ideally, that would be a really good idea. Um, and they can somehow work on getting their presence active on social media. Through the use of people who can help. All these things are really important, right? So it's like a, there's kind of like a, it's holistic. I mean, you know, running a business is like running your life. You got to look at all the different facets of it. So plan on it being a kind of a long-term journey, but yeah, you got to get started with the foundation. The foundation is going to be your contact list, staying in touch with them, sending out a newsletter, and then you're also going to have a way to Contact them in other ways. That's why something like go high level would help with texting and phone calls and you're going to need to do all that. Um, and the other thing is, um, Build your foundation, which is your training and your skills, and you put the time, money, and energy into doing that. I think that the, uh, Professional Applied Kinesiology and the International College of Applied Kinesiology is great. They're a little bit old school, kind of like my father was old school, but they still offer all of the teachings of Dr. George Goodhart, who Learn how to use muscle testing to actually help people to find out where the problem is, what the problem is, and how do you get rid of the problem and keep it from coming back structurally, chemically, and emotionally. And we can also then take it a step further and learn the total body modification that's still taught by, uh, Kevin, uh, Malay, uh, who got the company from Dr. Victor Frank, who's no longer with us. And, uh, Yeah, and so you can learn some of those basic techniques. You can attend neuroemotional technique seminars from Dr. Scott Walker. He was and is a chiropractor. He's kind of walks with a cane now. It's really funny. These guys, when they're getting a little older, they don't give up, you know? So if you want to be, like, getting, like, really great results, you have to offer really great therapies. I mean, don't expect a, you know, like, some magic to take place without your being the magic that takes place, right? How do you balance that? I'm going to shift just a little bit back to where you were. How do you balance the marketing part of it versus the. Doctrine part of it. So, you know, cause there's only so much time to go around that it's really hard to, you know, cause everything takes time. Well, that's the same thing as like, how do we balance our health with our career? You know, it's like you balance the marketing with the doctor part of it based upon what's, what's your, uh, what's a priority to you. I think that Your patient is your key to success in this form of healthcare that I'm utilizing. I'm not disrespecting other methods and whatnot. But if our focus is on the health and well-being of our patients, Then we're focusing our energies and efforts on our skills and training. But you've got to be able to interact with the patients in a way that they feel comfortable with. And that, that's kind of takes clinical experience that may not happen in one month or three months. But if you happen to go, you can just go to a hospital and you can start working and you can start doing rounds at any capacity you can think of. However, they're going to hire you, you know, like, uh, an assistant to a psychiatrist or something in a hospital, psychiatric hospital. And that'll give you such incredible training that, um, assuming you don't get depressed from working in the hospital, you're going to be way more compassionate with all of your patients and they're really going to love you. Um, you know, some people who do really well with this kind of healthcare are, they've first gone through, uh, school and become psychologists or Psychotherapists and they didn't like it. And then they became chiropractors or they became acupuncturists or something like that. But because they're so good at listening to their patients the way only a psychologist, a psychiatrist, or a Psychotherapists can do their patients feel heard and they come back in and they're happy, you know? So I just think it it's, it's like. To really make this thing. Allow for a better world. You have to allow for a better patient. You got to start with the patient. And the only way you can do that is if you're really good at helping that patient with their health, you have to get. Results for your patients. You can't just fake it. You can't just try. You can't just pretend. You can't just get the spray, potion, lotion, or new CBD product. You really need to learn the skills and get the training that you need to be able to provide the therapies to help your patient get better, stay feeling better for as long as possible, and know that even educate your patient as to what's going to Cause them to feel bad again. I mean, I send every one of my new patients like four videos and six emails about how they're going to be feeling for the next couple of days. It wasn't easy setting it up to automate sending them all those videos and email. I mean, it didn't happen by an accident, you know? Right. Um, but I'm doing that because I, I, I wanted somebody to do something like that for me when I, when I didn't feel well, you know? So, you know, but it, you know, no, this isn't for everyone, but, um, at least you can just get your marketing in place, you know, get a coach, feel comfortable with the coach. If you don't like them, get another coach, pay the coach, pay them money, pay them too much money, do whatever you need to do. But, um, Monitor and measure your results as well. If you're seeing, let's say, twenty people a week, measure the twenty people, measure how much money you're taking in, chart it out. Take statistics and monitor your progress or lack thereof. Because if you're not measuring your improvement or lack of improvement, Then you're just kind of like, you know, you're just kind of like a ball bobbing up and down upon the water that's going up and down with the waves or something like that. So you need to kind of really measure, uh, how you're going along as you go. Yeah. Well, I think, um, this is my longest podcast ever for sure. Oh, great. I've been there before. Thank you for joining us on the Holistic Entrepreneur. Visit our website at holisticentrepreneur.org. For more resources and information about today's guests, subscribe wherever you get your podcasts. Until next time, I'm Zane Myers, and we'll continue exploring the intersection of holistic health. And entrepreneurship.