Redesigning Healthcare with Heart: Sheila de la Cruz on Holistic Integration & Growth

Zane Myers (00:00)
there are a lot of Zane Myers out there. You wouldn't think anybody, but ⁓ there was a lot. And so I have the ⁓ URL of zanemyers.com and that actually took quite some doing to get, but that's another story. So welcome to another edition of the Holistic Entrepreneur and I have ⁓ Sheila here with me. Hang on just one second.

Sheila (00:03)
It's

Zane Myers (00:28)
Sheila de la Rosa. Did I get that right? De la Cruz. Okay, so we're going to eliminate that from, I literally wrote this down, but I screwed that up. So Hassan, you're going to have to eliminate that out, that faux pas who does our editing. And instead, I've got Sheila de la Cruz here and is our guest for the day. And I've got a lot of,

Sheila (00:30)
De la Cruz, De la Cruz.

Zane Myers (00:56)
⁓ questions to ask of you. So originally when I went on to your ⁓ LinkedIn, ⁓ you had an unusual title on there, so tell me about that.

Sheila (01:07)
Okay, so I do medical business consulting alongside of I've had my own companies. So with the medical business consulting, what I do is I have a large range of medical professional background of where I've integrated multiple practices to be practices that do more than just one thing. So I started out with a heavy chiropractors background.

And then I started working with urgent care is that we're kind of doing a different twist in healthcare. And it's very interesting because nowadays I see that a lot of facilities are trying to follow the same modules. And what it is that we did is ⁓ it's making before medicine used to be medical providers and then like the specialties were separate and they almost kind of like fought against each other. We're like holistic was kind of against the medical and whatnot.

So I was kind of part of the integrating where you would have facilities that would have medical professionals with chiropractic care and then implementing things like personal training and nutrition care. So if you were already sick, you kind of could come in and get treated, but then there was a preventative form towards it as well. After working for about three clinics there, I decided I wanted to branch out on my own. My first company was started the health bar.

That was solely about nutrition and then we went into peptides as well as doing preoperative clearances for surgeons. I started that first business outside of the original Monarch Athletic Club. Before I moved on in 2022, where I started business consulting with under pressure hyperbarics, which is where I'm here now.

So what I do with them is I'm integrating their practice to bring in more holistic care that are more of cash services. So then with that, I brought in the peptide therapy, the nutritional counseling, and we're kind of just build, we have like the whole block over on Robertson basically, it's just a little bit north of Wilshire and Beverly Hills. And what we're doing here is we're really just trying to create longevity care as if you eat right, know, you're exercising.

you are having the right supplementation and you're checking your lab work regularly, we can keep you at optimal health so you're not getting sick. So it's more preventative care.

Zane Myers (03:30)
So it sounds like a really a winning solution for the practitioners. And well, it just sounds like a winning solution because I know that I talked to lot of independent practitioners and sometimes they're doing pretty well and sometimes they are struggling. Even though they may be very skilled, they may not have the marketing chops or they may not...

be attracting a large contingent of people. I just finished talking to somebody who ⁓ provided care and had a group of practitioners together, and ⁓ they really had quite a bustling business. So where are you guys in your development right now as far as... ⁓ So how do you find these first... So you're kind of a... ⁓

new beginning business in this endeavor. So how do you find the providers that want to join together? And then once you find somebody who wants to go in on this, how do you get other businesses involved or other practitioners involved?

Sheila (04:47)
think we're doing a huge change. feel before everything used to be that everybody wanted their own business structure. And I think that...

Zane Myers (04:55)
Hang on just

one second. is, I'm gonna start right there. So, Hassan, you're gonna have to edit this a little bit. So I just asked Sheila how you find the providers, both ⁓ the people who are interested in joining together. And usually wouldn't you have to have a ⁓ business that's already established and then try to find other people to come in? Is that usually how it would work?

Sheila (05:17)
basically what I

do. So, with the clinics that I worked with, because here in Beverly Hills is such a small network of people. And a lot of referral services kind of start to go through and you kind of start to like get to know all the doctors within the area. And that was the beauty of me doing the business consulting first before I branched out on my own.

Because one, I have a lot of doctors that I've worked with where I help them build their practice. And so that's kind of where I got a lot of the ideas from is I kind of get like the little pieces of the things that I enjoyed that they did and I saw that worked. So that's the beauty of it too is I have those providers by my side. So ⁓ it's like, it's almost like I'm building like a connect the dots of different positions and facilities. And we're like kind of building a little community to bring it all together.

I feel that a lot of the post pandemic, a lot of companies are realizing that community and actually kind of collaborating your practices instead of like competing with each other is what's working. And that's how I'm kind of like streamlining everything right now. Right now with our longevity clinic, we work with multiple plastic surgeons because with the hyperbaric oxygen therapy and the BPC 157 peptide, both of them are phenomenal for like wound care.

any kind of surgery, healing, kind of expedites the process. So I do a lot of footwork of, you know, just going to different doctors' offices, explaining what it is that I do, what the facility does, and just implementing the trust process. like to always, my biggest part is treating the doctors, right? Because the doctors are always being used to treating other people.

But I like to kind of bring them in, run them through a chamber visit, let them know what lab work is required if you're gonna get peptides with us because everything that I do is also going to be following the best guidelines to get patients to optimal health.

Zane Myers (07:13)
So do you guys have your own lab or do you outsource the lab?

Sheila (07:16)
So I have, have I worked in the industry for about 16 years, I have a tremendous amount of like, you know, ⁓ research and whatnot. And one of the things that I realized is a lot of well, insurance these days is just not covering much, you're going to have high deductibles, high co-pays, co-insurance and whatnot. So that's the other process is bringing in the beauty of understanding cash pay services. What we're doing too is I've done all the research, I work with a discounted out of pocket lab.

and it's based out of Florida. So they do very discounted labs over there. like for 225 with us, you can get a full lipid panel and all of your hormones done for 225 with the 48 hour turnaround. So that's, right. Yeah. So one, you don't have to wait forever for your lab work. And then two, if you've ever ran hormones before, it can be about anywhere from 700 to like a thousand dollar bill.

Zane Myers (08:04)
No, 48 hours, that's pretty good.

Sheila (08:15)
because again, insurance is preventative care. ⁓ So hormones, they don't consider to be preventative.

Zane Myers (08:21)
Right. So right now, are you primarily working within under pressure?

Sheila (08:30)
Primarily working within under pressure and then I have a little side project. So there's like chiropractor that I still assist with and was again, we play connect the dots, right? So how we already do the cert, how I mentioned before we work with a lot of plastic surgeons, I'm kind of building a network of they come in for peptides, hyperbaric therapy with our clinic at under pressure.

but then they're gonna need some physical therapy and chiropractic care. So then I already consult another chiro clinic right now and then I'm kind of building them into the program that when they're ready for their physical therapy, they go to the chiro. So I'm really just trying to like get all the businesses kind of working together, building referral sources and really just making sure we're getting the patients to optimal health.

Zane Myers (09:12)
So how do you get, so I know that, I know a lot of chiropractors, I know a lot of people in all these different modalities and ⁓ a lot of physicians, not all of them, but a lot of physicians are kind of standoffish about ⁓ other holistic approaches. ⁓ And I don't know what it's like in, yeah.

Sheila (09:32)
We don't like to work with those. ⁓

like to, well, the fact is, is you're going to in life with everything, especially with physicians. And that's something that I think that patients need to understand. And it's not insulting any doctors. I respect every doctor, but doctors are going to further their education as far as they like. Once they get done with schooling, it's up to them if they want to specialize in anything different. Right. So I do seek the physicians that are more of the holistic approach. ⁓

because there are the doctors that just know two plus two equals four, and then there's the doctors that go a little bit deeper. So I like to find the ones that go a little bit deeper, and those are very far in between. And you know that when you're going to services, because if I walk into a clinic and see peptides and they just kind of roll their eyes, then we know that that's not gonna be a doctor that wants to work with us, right?

but then you'll have the ones that have done their own research, they kind of geek out with you. That's just how you do it. But I am really about working with people that think outside the box, but also doing everything efficiently. Right now with the peptide world, there's a lot of physicians that are just loving the factor that you can overprice the peptides and they're not doing any lab work and majority of peptides are gonna have hormone components in it. So that's just for me making sure that the physicians aren't just trying to make a big buck.

either and finding the physicians that are more about the patient care than the money that they get in their pockets. That's the other thing too, is when you have a cash practice, ⁓ it's not gonna be the same kind of revenue as if you're running through insurance, especially if there's insurance coverage.

Zane Myers (11:10)
You mean the revenue is more or less?

Sheila (11:13)
Well, like for instance, like a hyperbaric visit is going to once if it's covered by insurance, you're going to get a lot more from the insurance company that you would from our discounted out of pocket services.

Zane Myers (11:25)
Right. And does the insurance company make you charge a certain amount for when they're discounted out of pocket, so to speak?

Sheila (11:33)
⁓

So if you're a network, but again, that's why we work. That's where it's important to work with practices that are kind of just more of a cash face. You don't really have to abide by the insurance fund guidelines. But if you are like running insurance projects, then you do have to abide by what insurance ⁓ entitles with it and you have to charge the client what it is. So that's why I'm building these cash practices so that

And again, it's not for us to make more money, it's actually to make sure that the patient is getting quality care at a price that they can afford.

Zane Myers (12:08)
Well, it's okay to make money though. It's always good. Everybody's got to pay bills.

Sheila (12:10)
It is okay to make money.

You know, everybody has to pay bills, but I like to have everybody have a win-win situation. Peptides are not cheap, neither are hyperbarics, right? But they are the things that are going to keep you healthy in the long run. So, ⁓ you know, we keep it at a point that we're able to keep the doors open, but that we're not straining the client's wallets in order to keep them healthy.

Zane Myers (12:33)
So what types of practitioners would you say, so since I talked to all these people and I know certain practitioners could really benefit from being ⁓ joining forces so to speak with other practitioners, but right now they have their single practice and they have their specialty or they don't have a specialty and they do all kinds of stuff ⁓ and they

Sheila (12:48)
Right.

Zane Myers (13:03)
can't see or really never thought about bringing somebody else in to work alongside them. So what would you say to those kind of people? Let's just take an integrated medicine ⁓ practitioner I'm thinking of that is in Northern California ⁓ that ⁓ is really very progressive. He's done talks all over the world and been on major networks and so forth. But ⁓ I'd say, you know, he's, yeah.

Sheila (13:14)
Okay.

Okay.

Zane Myers (13:32)
He's not over, despite that, he's still not, ⁓ and he's kind of become well known, but he's not, you know, he's not overflowing with new patients. He'd like to have more new patients. How would you address that kind of situation? This is hypothetical, but.

Sheila (13:46)
Okay.

Well,

he's he's integrated practice. So that kind of just like a PCP like primary care physician.

Zane Myers (13:57)
No, he's a chiropractor, but he takes kind of a different approach. He doesn't, he's not a backcracker.

Sheila (14:01)
Okay, so for chiropractors,

I love doing chiropractics and expanding them out. So the way that I always branch out chiroclinics is if he's just kind of doing the adjustments, I'm not sure if he has any modality tables or whatnot. ⁓ One of the things that I've done with two clinics is I hired a personal trainer. I also hired someone that can do nutrition, because not all medical providers are dipped into the nutrition component of it.

And so what it builds is the preventative care aspect and more revenue to come through. A lot of people don't know how to eat these days. A lot of people don't know how to exercise these days. So ⁓ that's where I would implement it. Because with the Cairo Care, can start charging more because you're giving more, right? So what we would do is you would kind of do your first visit. The visit would be with the Cairo.

They would run through the report of findings, seeing what the patient has going on, and then we would build a little protocol for them. And so it wouldn't just be the adjustment. So let's say the chiro needs them there like three times a week for two weeks. Because a lot of times you put them on a program. You would start flowing it through with your personal trainer and with the nutrition. strengthening exercises. ⁓ You would have the personal trainer sit there and teach them.

from where they can, because a lot of them can only just do certain things like marching in place, depending on where their injury is. But what you're doing too is you're creating a program for the client for them to get like healthy, but stay healthy. A lot of the times people with chiropractic care only want to get out of pain. And once they're out of pain, they stop. But there's the other part of, okay, you got into pain because of X, Y, Z, and a lot of it is lack of movement.

A lot of people feel that if you're in pain, you can't move. That is a very invalid reasoning with it. And a lot of the times the reason that you get pain is because we sit at desk all day long. You're on the couch watching TV. So your muscles are deteriorating. anytime that your muscles deteriorate, you're more prone to injury. So adding that component of a personal trainer, ⁓

really helps because now you're helping the patient and you can even build like aftercare stuff because you can start charging for them doing any kind of programming, any kind of nutrition care, and it's not anything that's competing with your work because I think that that's the other thing with any kind of provider is they don't want to feel that they bring something in that's going to take from them. You always want to make sure that what you're bringing in is adding to

to your program to where you can add more, but the person's also getting more.

Zane Myers (16:47)
So how do you do all that? So I'm thinking the financial side of it. So let's say you have, we're going through this hypothetical situation where you have a chiropractor and he's doing okay, but he would really like to grow his business a lot better. he's done some digital marketing and some of it's worked and some of it hasn't worked and it's always kind of frustrating that digital marketing piece.

and he's thinking about maybe getting someone else to come in, but how do the finances work? So if you're going to bring somebody in, are they an employee? Are they a partner? How does the marketing work? How does that part of the whole component work? So if this practitioner has to come in and go out of pocket to do it, a lot of them just aren't, well, it's not like they don't have the money. They're just not prepared to do it because it's another risk.

Sheila (17:43)
Well, that's where it comes to where you can do both. So there's renting space. There's a lot of trainers that just need a space to kind of see a client or someone that's an already like, I've done it where I've basically kind of collaborated already established facilities. Cause sometimes you have like, especially now there's so many people that worked from home during the pandemic. And now they're trying, now they don't want to, and they're trying to find like an office space. Right? So there's a lot of people that are out there like that. So

For instance, if you wanted to start implementing nutrition, you can be a nutritionist in that already has their established clientele, and then you can do a profit share with anything that's new. So they keep theirs, but any referral source starts going to a profit share. So then that way you're not charging or you're not losing money, everything becomes a gain because now you have the marketing exposure of their clientele and then you're adding in their services, but now you're doing a profit share. So that's one way of doing it.

⁓ That would work with any kind of personal trainers, massage therapists, nutritionists, that kind of goes under the same window is like doing profit shares or renting a room. The most common that people do is they'll rent a room out and that way it could even just be like, I'm gonna charge you thousand to two thousand a month for this room. ⁓ You can decide if you want them to utilize your front desk or not. And then you're making the extra pocket.

the extra money in your pocket, but then you're also getting the extra people walking through and understanding that you're there. It's all about collaborating, working together, finding people that are in the same type of views that you have so that you can build together.

Zane Myers (19:26)
So it sounds like a great idea, but it also sounds like it's a challenge.

Sheila (19:32)
It can be it can be. Where I'm blessed is I believe that in Beverly Hills, like, you know, like it's a very small community, no matter how big Los Angeles is, you kind of like, it's a very small town, like so word of mouth becomes a really big thing, you know, so like you can depict if someone's good or not from your clinic by word of mouth, especially if they've been within the area or not. It can be challenging, but to be honest, it's a lot of fun. And it's like finding

It's a beautiful thing when you can expand a clinic out and it works. like in my presence of what I've seen, like, you know, there's always tweaks that you have to do, but everything has worked very successfully thus far.

Zane Myers (20:12)
So tell me a story about a practitioner where you had a successful ⁓ kind of emerging of operations or practices.

Sheila (20:23)
Before I branched out on my own clinic, I worked with Max Health LA and it was just a chiropractic clinic. But by the time that I was done with it, they were doing so many beautiful services there. So they went from chiropractic care that there was a personal trainer that was added. We added a DO that did nutrition counseling. They did testosterone, so they did some hormone therapy.

And by the time we were finished, actually implemented another doctor to do ozone therapy. And then we also had a CR machine where we were starting to implement a stem cell and PRP. So again, it went from one chiropractic clinic that literally it was a one-stop shop by the time that we were done.

Zane Myers (21:06)
So that sounds absolutely fabulous. I want to kind of dig into that. Is that okay if I dig into that story? Okay. So, ⁓ because I think that this is interesting to a lot of practitioners or potentially interesting to a lot of practitioners, which is really your audience. You're helping these practitioners. I'm kind of interested. ⁓ So when this particular chiropractor, what was the first thing that he brought in?

Sheila (21:09)
Yeah, of course, yeah.

Great.

Yeah.

⁓ so we first started, so he already had his established Kyra clinic. So we first brought in the trainer and we built out an area in the back of their office because they ended up renting more space and we put, ⁓ workout equipment in there. The second thing that we implemented was the medical provider. so the medical, once the medical provider came in, that's when we were able to start. Yes. And so that's when we started implementing the testosterone. ⁓ and we started implementing,

Zane Myers (21:54)
Was that the D.O.?

Sheila (22:02)
like we were doing trigger point injections, testosterone.

Zane Myers (22:04)
And how did you find

the DO? So I'm going to interrupt you because I want to get into it. I want to get the nitty gritty.

Sheila (22:08)
Yeah.

Back then,

because this was back in more of 2017 timing, it was really easy to kind of put the ads on Craigslist. ⁓ Right now, I find a lot of the physicians off of LinkedIn. ⁓ So LinkedIn is like more of today's day and age of where you find the physicians. Before Craigslist, you used to be able to get a lot off of it. So it wasn't that hard finding things off of Craigslist before.

So we would interview multiple doctors and we kind of just wanted, we wanted someone that had had more of a holistic attempt and wasn't gonna push medicine. Cause that was the thing that was very important. we wanted middle ground, right?

Zane Myers (22:45)
Yes. So the DO is kind of a ⁓ middle ground there between many

traditional MDs and they tend to be more open in their approach. Yeah. Yeah. So when you brought them in, so you got the trainer in there and you got some weights in the back room and that sounds great. And then you bring the DO in. Was he actually hired or was he ⁓

Sheila (22:54)
Correct.

Mm-hmm.

Zane Myers (23:12)
brought in as a ⁓ separate entity.

Sheila (23:15)
The company had got investors, so they were able to hire from the investor money. So they had multiple investors that kind of invested in them for them to be able to expand out. So we were able to hire the ⁓ D.O. on board. So he was actually working for the facility.

Zane Myers (23:33)
Okay. And then

was that, was the, the trainer, was he also working for the facility or was he, he was on his own.

Sheila (23:41)
He was more of an independent contractor. So he was able to bring his own clients in after two o'clock. But before then he treated the chiropractic clients. And so what it would be is like, you know, the guy again, run the Cairo through where they got adjusted, or they didn't, and then they would have to be on the machinery. And then after machinery, they did like strengthening exercises for preventative care.

Zane Myers (24:00)
Okay,

and then from there what happened?

Sheila (24:05)
Once we kind of got everything settled, we started bringing in more services. So ⁓ I had done weight loss consulting before. And so then I implemented that and we hired somebody on board to start doing nutritional counseling for that. And so then that got on board and then that was bringing somebody in that already had their clientele. So she came in with their clientele and did a profit share. So, you know, again, it wasn't at a cost for the company. They just kind of had to give up one of their rooms, but then they were profiting.

I think they were profiting 75 % of the profits of the nutritionist because she needed the license of the physician in order to run her clinic.

Zane Myers (24:44)
Right, yes. So the DO is a...

Sheila (24:46)
So that's kind of where you win.

like to kind of connect the dots of like, here's this person and here's this person, they both need the same thing. You know what I mean? And then just kind of connecting it so it works.

Zane Myers (24:57)
Right, so she would take all the vitals and... ⁓

Sheila (24:59)
She did everything. like, you know, was

just that the physician was there and they had to be present through during the visit and they had to kind of come in through like follow up appointments. But you know, she was she was basically practicing under the license and being supervised under the license, the physician in house. Yes, he had to sign off on anything like he had to review the labs.

Zane Myers (25:15)
Right. He was the one who had to sign off on the script. It was...

Yeah, yeah. That's an interesting, I do know someone else who is a nurse practitioner.

Sheila (25:32)
Nurse practitioners.

Well, nurse practitioners are doing really well now too, since they made it that they can practice on their own specific things. So getting an NP in your clinic is key. Like just even adding simple little things like vitamin injections, IV therapy, those are all things that kind of keep the practice going because like sometimes insurance takes forever to pay out. So like you always kind of want to have your cash practices that pay your rent while you're waiting for money.

Zane Myers (26:02)
So what does that practice do now that the one that we just kind of ran through? They do the physical therapy, the DO, they...

Sheila (26:13)
Yep, so they have a CR machine, so they do PRP and stem cell injections. And with the CR machine, you're able to get it right in the area, because it's like showing ⁓ where you can inject to. They did weight loss. Yeah, so when I left there, one of the last things they were doing is they were doing brain testing. And the brain testing was just kind of more of implementing if people were on the right type of medications. It shows you colored schemes of if it's anxiety.

ADHD, like what may be the reasoning that the malfunction of the brain is going on. So really proud of the clinic, still keep in contact with the owners. And that's the beautiful thing is I'm still in contact with a lot of people that I worked with. And that's kind of they help us like we all kind of work together assisting each other and streaming things along. Like there's physicians that I still reach out to if you just need more advice on peptides or you know, like labs or hormones that we all work together as a community. It's pretty, this is a beautiful thing.

Zane Myers (27:10)
So what's next?

Sheila (27:12)
Keep growing. really want to, with under pressure, we're looking to expand. So that's kind of part of it. Right now they're going to be expanding at a different surgery center that focuses on women with breast cancer. ⁓ And so we're expanding with that right now, ⁓ but just keep moving it forward. We're hoping to move something to the South Bay. So.

Zane Myers (27:26)
Mm-hmm. Fabulous.

Sheila (27:38)
This is just the beginning, you know, and I'm here to help any physician. Like I do consulting on the side, you know, there's people that I even just consult of just knowing that we're all looking for the best for humankind in general. ⁓ you know, there's a lot of preservatives and stuff in the food and we have lost sight of what's healthy for us, ⁓ in general. And I just kind of want to go back to the simple of you eat right. You exercise, you get some sunlight, you're hydrated.

you're going to be healthy for a long time.

Zane Myers (28:09)
Yep, let's hope so, or try to. So I mean, yeah, the eating is a big part of it, exercise.

Sheila (28:11)
Let's hope so. Try to. We do our best.

It's very interesting here because

depending where people come from, like the idea of what's considered to be healthy, it ranges, you know, so a lot of the times to even when I'm doing consulting with the nutrition or the peptides, I ask people to send me photos, ⁓ because their idea of portion control or what they put in their mouth is going to be completely different than what the photo looks.

Zane Myers (28:40)
So ⁓ right now you're just mainly in ⁓ Beverly Hills area. Do you have ⁓ aspirations to grow out?

Sheila (28:49)
Yes, I'm hoping to grow. I'm from Arizona originally, so I'm looking to expand out there. I know we're working with other physicians as well to like expand their practices out, especially with the hyperbaric chambers and the peptides. They kind of really can go with any clinic where it's not competing with each other.

So there's a Miami location we're looking into that we would implement with another facility that has their own staff. So I think right now it's collaborating with other places where we can just make another facility bigger and better with what we provide.

Zane Myers (29:24)
So ⁓ who would be your ideal client? let's say you've, ⁓ as like a, kind of like an anchor, think you'd probably be looking for an anchor kind of practice and then helping them, this is in my own mind, correct me if I'm getting this wrong, and then helping them to build out beyond that so that they could really grow but stay in place.

Sheila (29:34)
Right.

Okay.

Right. Who would be the ideal client for that? ⁓ I like working with deals. I like working with holistic medicine doctors that are kind of more into like not pushing meds. I do believe that meds are needed. However, I feel that they're overused. My mom, for example, had came out here for like a week and I ran her labs here in our clinic.

Zane Myers (29:52)
Mm-hmm.

Sheila (30:11)
And she's on two medications at 72 years old that I looked at and nutrition counseling would have made it that she wouldn't have been on any of those meds. So I don't want to work with like medical providers that just want to solve the answer with a pill. I want to work with clinics that want to expand out because it's just so much more in holistic care than just, again, you know, giving a blood pressure medication or, you know, especially when you can work on somebody's like diet.

or exercise as opposed to pushing the meds.

Zane Myers (30:44)
So a DO or someone in a holistic sort of practice who would have an ⁓ existing facility that could be expanded or has additional space, I'm just trying to think of, ⁓ and correct me as I'm going along here, and then somebody who's not ⁓ necessarily a pill pusher per se, ⁓ and then from there showing him

Sheila (30:49)
I'm sorry.

Right.

Right.

Zane Myers (31:14)
the Dela Cruz way of growing their practice through collaboration.

Sheila (31:21)
Correct, correct. And there's a lot of them out there. Like to be honest, right now, I'm very happy. I'm working with a lot of clinics right now. We're making a lot of moves and I know it's just the beginning and we're gonna, we're just gonna continue to get better and better. And what I do see in today's society is people are more willing to work collaboratively with each other than we used to in the past.

In the past, was always competition, and now it's just like, you know, ⁓ I think I have at least six different facilities that send me clientele that are all within the area where they could even see the clients too if they wanted to, but they just know that we might give a little bit more TLC with the care.

Zane Myers (32:03)
They're just booked up or they don't have the ability to take the people. so, yeah, that is historically been not the norm where they want to send somebody somewhere else.

Sheila (32:06)
Yeah. Completely.

Nice.

Right, exactly.

But now it's happening, especially because if you build a good relationship and rapport with physicians, and that's what we do too, is whenever a physician refers anybody to us, we make sure that the client knows that that's their, your physician. You know, we're abiding by what they want, and we work hand in hand with the physicians so they don't feel that we're taking their clientele.

Zane Myers (32:39)
So how do you do your marketing now? Or what kind of marketing are you doing besides,

Sheila (32:43)
It's interesting because

marketing has changed a lot. ⁓ A lot of the times it's a lot of foot traffic. ⁓ I'm still doing the foot traffic. It's like really what it's come down to at this point. It's building relations. You got to keep popping in time to time. You can't take no for an answer. Don't be pushy. You know what I mean? ⁓

just checking in and making relations with facilities. So a lot of times I'll kind of go in, bring pamphlets, bring some coffee, get to know their front desk staff, get to know patient care coordinators or managers, like build rapport with the offices. ⁓ You know, the more people know you, the more they can trust you and the more that they'll send the care over. So that's the marketing that's worked. ⁓ Social media helps a bit collaborating a lot of the stuff, but it's like, again, the algorithm of things. ⁓

But building, I'm doing a lot of health wellness mixers. That's a good way of collaborating, because then you kind of bring all the physicians all under one roof, and everybody gets to kind of meet and greet, and then really have some time to really discuss what it is that each individual does. And then you can exchange information if you feel that it's something that can work hand in hand with each other.

Zane Myers (33:55)
So give me an idea of a social mixer, a medical social mixer.

Sheila (34:00)
So I am actually having one here on the 31st for anyone that's in the Los Angeles, Beverly Hills area. So again, how we want to collaborate and like show different people different ways of being healthy. The way that I'm posting this one is it's gonna be here at Under Pressure. So we do IVs, peptides, red light therapy and hyperbarics. ⁓ I brought in a chiropractor who does like red ⁓ laser therapy, chiropractic adjustments.

So he's actually gonna come here with his massage therapist and his laser gun to kind of like basically do some consultations and run some laser on people that need it. I have a supplement brand that's coming in to bring in creatine and like protein powder. We have an aftercare for surgery service is gonna be here. And then we also, I'm bringing like little fun stuff like a tarot reader.

from just because everybody in LA likes to kind of do like the astrology and tarot reading. And then lastly, because again, it's not just about eating, you know what I mean? And like the chambers and the peptides, but it's also the exercise. So we have a client of ours that owns a gym that's called Lobos Boxing Facility. And they're going to come in and they're going to be conducting like stretching and shadow boxing. So it's going to be like a four hour event from 10 to two on a Saturday.

And just kind of everybody can do some test dives in the chambers. They can get little mini consultations from the peptides or the Cairo. And then they get to be active with the boxing community.

Zane Myers (35:33)
that's really commendable. So how do you market that? it's not just physicians, you're talking about bringing people in off the street that are, yeah.

Sheila (35:40)
Yep.

That's where you get your clientele. So like if you think

about it for the boxing gym, that was what I wanted to emphasize because we do the chambers. So we work with a lot of athletes that, you know, they have a torn ACL, they got the concussions and that's what the chambers assist with. So that's why I wanted to target right now I'm targeting more than just physicians offices. If you're going to a gym, you probably care about your health.

So that's why I'm kind of targeting more like the gyms and like active areas because I want to target people that are already concerned about their health. I just want to take it up a notch. Yeah.

Zane Myers (36:18)
And are they generally open to the gym owners? Are they generally open to the concept?

Sheila (36:24)
they love it, especially too, because they like going into the chambers. This all kind of started with one of the clients doing the chambers because he tore his ACL and he's recovered so fast from it. So he believes in it and wants more people to know about it. And that's kind of how we got the idea to streamline it with this boxing gym specifically.

Zane Myers (36:44)
Well, I know in, I was in healthcare for many, years, medical devices, and I knew that, ⁓ know, hyperbaric chambers have been used for a long, long time in hospitals for ⁓ wound care. It's just a well-known, you know, faster way to do it.

Sheila (36:56)
Yep. Yes.

The chambers

have saved so many people and the hospital grade ones, because we know that there's, you know, stress chambers and the ones that aren't the hospital grade that don't get to the higher ATA. But like how we mentioned, we have the hospital grade that gets to the two to three atmosphere. So that's the highest level of error that you can get up to. Sorry, I totally lost my train of thought with that one. We can edit that out, right? Oh, right. So

Zane Myers (37:26)
We're talking about, I was talking about wound care in hospitals.

Sheila (37:32)
The wound care. okay. So what has been really great with the chambers that we discovered post COVID is it really helps with the brain fog and the inflammation that COVID caused. So like it became even a fad for people to do about 10 to 20 visits in the chamber to clear anything that you had for lingering ⁓ COVID side effects.

Zane Myers (37:51)
So I can see how that would make sense. So how much does it cost for whatever a visit and you're going to go into the hyperbaric chamber?

Sheila (37:53)
Okay.

So with the Hyperbaric Chamber, the way that it works is if you're gonna do one single session, the lower grade session is gonna be 60 minutes. That starts at $350. We start packages anywhere starting as low as five, going up to 20 plus. The more you buy, the more that you save as far as, because we do percentage discounts for the packages. ⁓ But then there's also a longevity package. So if you wanted to come in and get peptides IV,

⁓ And then like a few chambers, like, you know, once or twice a week, we have those two. So ⁓ they get like the more you buy, the cheaper everything gets. But the max amount you'd spend was would be 350 for an hour. One thing I want people to remind them with the chambers too, is you go inside the chamber for an hour, whether you're going for an injury or you know, COVID or like what the issue may be, the chamber is still revamping your entire body. Yeah.

Zane Myers (38:41)
Mm-hmm.

Right.

Yeah. ⁓ So it sounds like you ⁓ really could make this into a ⁓ pretty good enterprise ⁓ and has a lot of opportunity beyond where you are right now. And I think we've about covered it. I really appreciate you coming on the ⁓ podcast. Anything else that you want to add on?

Sheila (39:13)
for sure. That's the goal.

Thank you.

The other thing I want to add on to people is preventative care is the key. Make sure that you're running lab work at least once a year. ⁓ Make sure that when you're working with providers that if you're doing any type of medication or any kind of supplementation, whether it be peptides or whatever it is, know that it takes three months for your lab work to move. So make sure that you're checking stuff every three months. One of the most common thing I realized that a lot of clientele does is they'll work with a holistic doctor.

or a nutritionist and they'll get on all these supplements and then they'll come to me and it'd be two years and they just never got off it. But there's always minor tweaks that you need to do with stuff. So just make sure you're staying on top of your game and getting your lab work once a year is very crucial because you can really stop things before they become a big issue.

Zane Myers (40:15)
Okay, Sheila, ⁓ hang on just a second. I'm gonna put this on ⁓ and let it...